Project Description
During its launch, our video generated over one million views in less than 24 hours.
We then spent the length of the 23-day Copa América doing what fans do – getting in the muck of it via Twitter. We celebrated the good dirt, booed the bad dirt, debated all the dirt, but most of all, recinforced the many #TrueDirt moments that the Toyota Tundra stands for.
.@ToyotaLatino Hoy lo dejamos todo en la cancha. Uniforme sucio, juego limpio. For the #TrueDirt. #MEXvVEN pic.twitter.com/lHVjM5k3WO
— Rafa Marquez (@RafaMarquezMX) June 14, 2016
Ensuciarse jugando limpio es una victoria. Apoya a México vs USA junto a @ToyotaLatino usando #TrueDirt y #VayamosJuntos. pic.twitter.com/KduDh5HW9z
— ESPN Deportes (@ESPNDeportes) November 12, 2016
.@ToyotaLatino Que emoción! Es hora de sudar la camiseta en el escenario 😍❤️ for the #TrueDirt #Copa100 #final 🌎
— Becky G. (@iambeckyg) June 27, 2016
RT UnivisionSports: #ARGvCHI: Ángel Di María se quita a sus rivales con tremenda agilidad. For the #TrueDirt de To… pic.twitter.com/MSIJdfuwUc
— Gabriel G. Marquez (@G_GarciaMarquez) June 7, 2016
So @yosoy8a es San Memo Ochoa otro vez 🤔😂👌🏼🇲🇽 #MÉXICO #CopaAmerica #TrueDirt
— ɐssılǝɯ❥ (@Melissaa_Renee) June 10, 2016
#truedirt #Maradona #CopaAmerica #Argentina #futbol #soccer
— Dina (@dinarachel) June 10, 2016
Heeey! This is my #TrueDirt moment of the game
— Poncho Yezka (@PonchoYezka) June 22, 2016
😅@FutMexNation pic.twitter.com/nIqLetaJc7
Those ironies in life when one of the cleanest players in the game rhymes with messy. For the #TrueDirt. #USAvARG #COPA100
— Toyota USA (@Toyota) June 22, 2016
I think I found my #TrueDirt moment of the game. Security guard taking down pitch invader.
— Wiso Vazquez (@WisoVazquez) June 23, 2016
With Wiso sound efects pic.twitter.com/4zLgnAbR2m
The #CopaAmerica theme song "superstar" is #TrueDirt please help me ban this song from the airwaves as a matter of public health. @theCHIVE
— Juan Rodriguez (@ObieJuanKenobie) June 13, 2016
Messi toying with Michael Bradley in midfield #TrueDirt
— Cascarita Legend (@CascaritaLegend) June 22, 2016
We have seen great #TrueDirt moments and this one is not one of them. @ToyotaLatino pic.twitter.com/H01jnN6ViH
— Fut Mex Nation (@FutMexNation) June 18, 2016
El juego limpio también debe ser de los árbitros. Ánimo #Bolivia! for the #TrueDirt #CHIvBOL #CopaAmerica
— Veronica Elizondo (@veroey) June 11, 2016
#BRAvHAI: Histórico primer gol de Haití en toda la historia de la #CopaAmerica. For the #TrueDirt de @ToyotaLatino pic.twitter.com/9p7wvmoXqa
— TUDN USA (@TUDNUSA) June 9, 2016
GOLAZO! When you play with heart..you get dirty with #TRUEDIRT not by rollin around on grass #USAvsECU #VamosEcuador https://t.co/u4dx1tRBxw
— Johanna (@JoRoseSilva) June 17, 2016
Cards for everyone! And it’s not even Christmas. C'mon! Less 👊 and more ⚽️. For the #TrueDirt. #USAvECU pic.twitter.com/6itGzUoKd4
— Toyota USA (@Toyota) June 17, 2016
The right way to play dirty is by getting dirty, for real.
△
During its launch, our video generated over one million views in less than 24 hours.
We then spent the length of the 23-day Copa América doing what fans do – getting in the muck of it via Twitter.
We celebrated the good dirt, booed the bad dirt, debated all the dirt, but most of all, recinforced the many #TrueDirt moments that the Toyota Tundra stands for.
Those ironies in life when one of the cleanest players in the game rhymes with messy. For the #TrueDirt. #USAvARG #COPA100
— Toyota USA (@Toyota) June 22, 2016
.@ToyotaLatino Hoy lo dejamos todo en la cancha. Uniforme sucio, juego limpio. For the #TrueDirt. #MEXvVEN pic.twitter.com/lHVjM5k3WO
— Rafa Marquez (@RafaMarquezMX) June 14, 2016
I think I found my #TrueDirt moment of the game. Security guard taking down pitch invader.
— Wiso Vazquez (@WisoVazquez) June 23, 2016
With Wiso sound efects pic.twitter.com/4zLgnAbR2m
Ensuciarse jugando limpio es una victoria. Apoya a México vs USA junto a @ToyotaLatino usando #TrueDirt y #VayamosJuntos. pic.twitter.com/KduDh5HW9z
— ESPN Deportes (@ESPNDeportes) November 12, 2016
The #CopaAmerica theme song "superstar" is #TrueDirt please help me ban this song from the airwaves as a matter of public health. @theCHIVE
— Juan Rodriguez (@ObieJuanKenobie) June 13, 2016
Messi toying with Michael Bradley in midfield #TrueDirt
— Cascarita Legend (@CascaritaLegend) June 22, 2016
.@ToyotaLatino Que emoción! Es hora de sudar la camiseta en el escenario 😍❤️ for the #TrueDirt #Copa100 #final 🌎
— Becky G. (@iambeckyg) June 27, 2016
We have seen great #TrueDirt moments and this one is not one of them. @ToyotaLatino pic.twitter.com/H01jnN6ViH
— Fut Mex Nation (@FutMexNation) June 18, 2016
#BRAvHAI: Histórico primer gol de Haití en toda la historia de la #CopaAmerica. For the #TrueDirt de @ToyotaLatino pic.twitter.com/9p7wvmoXqa
— TUDN USA (@TUDNUSA) June 9, 2016
El juego limpio también debe ser de los árbitros. Ánimo #Bolivia! for the #TrueDirt #CHIvBOL #CopaAmerica
— Veronica Elizondo (@veroey) June 11, 2016
RT UnivisionSports: #ARGvCHI: Ángel Di María se quita a sus rivales con tremenda agilidad. For the #TrueDirt de To… pic.twitter.com/MSIJdfuwUc
— Gabriel G. Marquez (@G_GarciaMarquez) June 7, 2016
So @yosoy8a es San Memo Ochoa otro vez 🤔😂👌🏼🇲🇽 #MÉXICO #CopaAmerica #TrueDirt
— ɐssılǝɯ❥ (@Melissaa_Renee) June 10, 2016
#truedirt #Maradona #CopaAmerica #Argentina #futbol #soccer
— Dina (@dinarachel) June 10, 2016
GOLAZO! When you play with heart..you get dirty with #TRUEDIRT not by rollin around on grass #USAvsECU #VamosEcuador https://t.co/u4dx1tRBxw
— Johanna (@JoRoseSilva) June 17, 2016
Cards for everyone! And it’s not even Christmas. C'mon! Less 👊 and more ⚽️. For the #TrueDirt. #USAvECU pic.twitter.com/6itGzUoKd4
— Toyota USA (@Toyota) June 17, 2016
Heeey! This is my #TrueDirt moment of the game
— Poncho Yezka (@PonchoYezka) June 22, 2016
😅@FutMexNation pic.twitter.com/nIqLetaJc7